{"id":146237,"date":"2026-04-09T07:30:00","date_gmt":"2026-04-09T11:30:00","guid":{"rendered":"https:\/\/medcitynews.com\/?p=146237"},"modified":"2026-04-08T22:50:26","modified_gmt":"2026-04-09T02:50:26","slug":"how-to-use-real-world-data-to-improve-drug-development-starting-with-the-patient-journey","status":"publish","type":"post","link":"https:\/\/medcitynews.com\/2026\/04\/how-to-use-real-world-data-to-improve-drug-development-starting-with-the-patient-journey\/","title":{"rendered":"How to Use Real-World Data to Improve Drug Development, Starting with the Patient Journey"},"content":{"rendered":"\n<p>A significant number of non-small cell lung cancer patients (NSCLC) patients miss out on optimal care due to gaps in biomarker testing, socioeconomic barriers, and incomplete patient journey data.<\/p>\n\n\n\n<p>A new eBook from PurpleLab and MedCity News discusses how real-world data (RWD) can illuminate hidden obstacles in the NSCLC patient journey. This can include transportation access to disparities in molecular testing. States have passed a variety of legislation requiring that insurance companies cover biomarker testing. This can lead to earlier detection and improve the effectiveness of more targeted interventions and equitable outcomes.<\/p>\n\n\n\n<p>Leveraging RWD and SDOH insights leads to more inclusive clinical trials, better patient recruitment, and therapies that serve a broader, more diverse patient population.<\/p>\n\n\n\n<p>To download the eBook, <strong><em>Eliminating Blind Spots in the Non-Small Cell Lung Cancer Patient Journey with RWD<\/em><\/strong>, fill in the form below.<\/p>\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n\t\t\t\t\t<script>\n\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\tregion: 'na1',\n\t\t\t\t\t\tportalId: '2097126',\n\t\t\t\t\t\tformId: 'fd390f98-1bd0-4ea7-afe7-646f3c397267',\n\t\t\t\t\t\ttarget: '#hubspot-form-fd390f98-1bd0-4ea7-afe7-646f3c397267'\n\t\t\t\t\t});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div id='hubspot-form-fd390f98-1bd0-4ea7-afe7-646f3c397267'><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new eBook explores how using real world data from patients can help drug developers improve outcomes for non-small cell lung cancer and other patient populations. <\/p>\n","protected":false},"author":26067,"featured_media":145876,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"featured_image_focal_point":[],"homepage_placement":"top","homepage_placements":{"top":false,"featured":true,"sidebar":false},"homepage_alternative_layout":false,"featured_categories":[],"hide_from_feed":false,"footnotes":""},"categories":[69,63,117,54,30],"tags":[12102,9864,7575,41992,51979,49294,52577,43879],"class_list":["post-146237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biopharma","category-daily","category-health-tech","category-pharma-channel","category-sponsored-post","tag-clinical-trials","tag-drug-development","tag-lung-cancer","tag-nsclc","tag-presented-by-purplelab","tag-purplelab","tag-real-world-data-2","tag-rwd"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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