{"id":120385,"date":"2024-04-02T15:24:19","date_gmt":"2024-04-02T19:24:19","guid":{"rendered":"https:\/\/medcitynews.com\/?p=120385"},"modified":"2024-04-04T05:52:11","modified_gmt":"2024-04-04T09:52:11","slug":"providence-patient-engagement-technology-startup","status":"publish","type":"post","link":"https:\/\/medcitynews.com\/2024\/04\/providence-patient-engagement-technology-startup\/","title":{"rendered":"Providence Spins Out New Patient Engagement Startup With $20M in Funding"},"content":{"rendered":"\n<p>A new tech startup has been spun out of <a href=\"https:\/\/medcitynews.com\/tag\/providence\/\">Providence<\/a>\u2019s Digital Innovation Group. On Tuesday, the Renton, Washington-based health system spun out a platform seeking to build stronger relationships with patients by personalizing their healthcare journeys and connecting them to relevant resources and services.&nbsp;<\/p>\n\n\n\n<p>The startup, named <a href=\"https:\/\/www.praiahealth.com\/\">Praia Health<\/a>, also <a href=\"https:\/\/www.prnewswire.com\/news-releases\/providence-spins-out-praia-health-with-20m-in-oversubscribed-series-a-funding-led-by-frist-cressey-ventures-to-scale-new-consumer-platform-for-health-care-302104802.html\">announced<\/a> the closing of a $20 million Series A funding round led by Frist Cressey Ventures. Other participants in the round included SignalFire, Epsilon Health Investors and Providence Ventures.<\/p>\n\n\n\n<p>Providence started developing the Praia platform about two years ago and began implementing the technology within its health system in January 2022, said Praia CEO Justin Dearborn. The platform is designed to help improve consumer engagement through a health system\u2019s website or mobile app, as well as enable \u201ctrue personalization at scale,\u201d Dearborn declared.&nbsp;<\/p>\n\n\n\n<p>Praia\u2019s platform is centered on its identity and profile technology. This aims to unify fragmented data sources and point solutions \u2014 such as those designed for care navigation, appointment booking, billing and care delivery \u2014 at a consumer level.&nbsp;<\/p>\n\n\n\n<p>One of the platform\u2019s most important characteristics is the fact that it establishes a single sign-on for patients, Dearborn noted. Once a person\u2019s log-in information is verified on the Praia platform, they can use that same ID whenever they seek care through any other apps their health system offers \u2014 which reduces friction for patients and could make them more engaged in their care journey.<\/p>\n\n\n\n<p>To Dearborn, Praia\u2019s overall goal is to personalize healthcare journeys for individuals and to give health systems a more accurate picture of their patients\u2019 health. The need to connect the dots for healthcare journeys is getting more urgent by the day, as patients are increasingly seeking care at alternative care sites, he pointed out.&nbsp;<\/p>\n\n\n\n<p>And all patients behave differently, which is an important consideration that health systems\u2019 websites and apps should recognize, Dearborn added.<\/p>\n\n\n\n<p>\u201cTake Amazon for example \u2014 your homepage is different from my homepage, and your experience is different from mine. It\u2019s similar to what happens with [Providence\u2019s website] \u2014 when you log in, we know what\u2019s relevant to you,\u201d he remarked.<\/p>\n\n\n\n<p>Praia also ingests patient data to deliver tailored recommendations \u2014 sometimes clinical and sometimes not. For instance, the platform can encourage patients to get a mammogram, or it could give them information about joining a fitness center in their area.<\/p>\n\n\n\n<p>The platform, which Praia sells to health systems using a SaaS model, currently supports more than 3.5 million user accounts. That will increase in the coming months, as Indiana-based <a href=\"https:\/\/www.ecommunity.com\/\">Community Health Network<\/a> has signed on to implement the technology, Dearborn noted.&nbsp;<\/p>\n\n\n\n<p>As it continues to seek new customers, Praia will be competing with other companies promising to boost patient engagement, such as <a href=\"https:\/\/medcitynews.com\/tag\/league\/\">League<\/a>, <a href=\"https:\/\/medcitynews.com\/tag\/b-well\/\">b.well<\/a> and <a href=\"https:\/\/medcitynews.com\/tag\/clear\/\">Clear<\/a>. Dearborn argued that Praia will be able to differentiate itself from other companies in the space due to the depth of its platform and the fact that it was built at a health system.<\/p>\n\n\n\n<p>Praia marks the fourth technology incubation spun out of Providence\u2019s Digital Innovation Group. The previous three startups are <a href=\"https:\/\/medcitynews.com\/tag\/xealth\/\">Xealth<\/a>, a startup seeking to simplify the integration of digital tools into providers\u2019 workflows; <a href=\"https:\/\/medcitynews.com\/tag\/xealth\/\">Circle<\/a>, a women\u2019s health app that was acquired by <a href=\"https:\/\/medcitynews.com\/tag\/wildflower-health\/\">Wildflower Health<\/a> in 2018; and <a href=\"https:\/\/medcitynews.com\/tag\/dexcare\/\">DexCare<\/a>, which offers a platform designed to help health systems coordinate and manage digital care services.<\/p>\n\n\n\n<p><em>Photo:Yutthana Gaetgeaw, Getty Images<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Providence spun out its fourth digital health startup: Praia Health, a platform designed to build stronger relationships with patients by personalizing their healthcare journeys and connecting them to relevant resources and services. The startup also announced the closing of a $20 million Series A funding round led by Frist Cressey Ventures. <\/p>\n","protected":false},"author":31620,"featured_media":20088,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"featured_image_focal_point":{"x":0.5,"y":0.51},"homepage_placement":"top","homepage_placements":{"top":true,"featured":true,"sidebar":false},"homepage_alternative_layout":false,"featured_categories":[48,60,117,51659],"hide_from_feed":false,"footnotes":""},"categories":[63,117,48,21,51659,60],"tags":[7026,11496,46292,49202,10539,24204],"class_list":["post-120385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily","category-health-tech","category-hospitals-channel","category-news","category-providers","category-startup-channel","tag-digital-health","tag-patient-engagement-in-healthcare","tag-personalized-treatment","tag-praia-health","tag-providence","tag-series-a"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Providence Spins Out New Patient Engagement Startup With $20M in Funding - MedCity News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medcitynews.com\/2024\/04\/providence-patient-engagement-technology-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Providence Spins Out New Patient Engagement Startup With $20M in Funding - MedCity News\" \/>\n<meta property=\"og:description\" content=\"Providence spun out its fourth digital health startup: Praia Health, a platform designed to build stronger relationships with patients by personalizing their healthcare journeys and connecting them to relevant resources and services. 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