Dana Y. Lujan

Dana Y. Lujan, MBA, CHFP, CRCR, is founder of Wellthlinks, a healthcare advisory firm that connects providers and employers to design compliant, innovative care models. With more than 20 years of experience in healthcare operations, contracting, and compliance, she has advised health systems, physician groups, and employers on strategies ranging from value-based contracting to direct primary care adoption. Her thought leadership has been published on KevinMD and Medium, where she writes on innovation, compliance, and employer health strategies. She is passionate about building sustainable models that improve access, reduce costs, and strengthen trust between employers, providers, and employees.

Posts by Dana Y. Lujan

MedCity Influencers

The Quiet Battle for the Front Door of Healthcare

This is not a debate about care models or physician preferences. It is a contest over who will control the referral pathways and the revenue streams that originate at the front door of healthcare.

MedCity Influencers

DPC Is Scaling — The Financing Architecture Isn’t Ready

Growth without structural discipline creates risk. And the risk that has gone largely unexamined in the DPC advocacy space is the one that matters most to the broader healthcare system: what happens to insurance risk pools when healthy lives migrate out of them?

MedCity Influencers

Two people with business income and profits lifting dollar coin celebrating financial success and profitable company. Economy and finances concept in flat design vector

When Health Dollars Move to Individuals, Infrastructure Will Decide Who Wins

Shifting healthcare dollars into individual-controlled accounts would mark an inflection point. But even without full policy execution, consumer wallet economics are expanding. The race is now on to build the infrastructure layer between individual spending authority and care delivery.

MedCity Influencers

When HSA Dollars Enter Direct Primary Care, Control Follows

When tax-advantaged dollars enter a care model, they do more than expand purchasing power. They reorganize incentives, accelerate intermediary involvement, and clarify who holds leverage.

MedCity Influencers

Orange stethoscope forming a dollar sign on blue background. Horizontal composition with clipping path and copy space. Directly above.

From Perk to Infrastructure: How Employers Are Measuring the ROI of Concierge and Direct Primary Care

Concierge and direct primary care models have proven their value as retention tools. Those who view these programs as measurable business assets, not ancillary benefits, will lead the next wave of workforce health innovation.

MedCity Influencers

From Executive Perk to Employee Retention Strategy: Why Concierge Medicine and/or Direct Primary Care Is Now a Business Essential

With staffing shortages, historic burnout, and rising costs, concierge medicine — and direct primary care (DPC) — have moved from the margins into the middle of the retention conversation.

Beyond Analytics: How Sellers Dorsey is Hard-Coding Value into Medicaid Policy [Video]

How to turn analytics into actual policy outcomes.

Dana Y. Lujan

Posts by Dana Y. Lujan

The Quiet Battle for the Front Door of Healthcare

DPC Is Scaling — The Financing Architecture Isn’t Ready

When Health Dollars Move to Individuals, Infrastructure Will Decide Who Wins

When HSA Dollars Enter Direct Primary Care, Control Follows

From Perk to Infrastructure: How Employers Are Measuring the ROI of Concierge and Direct Primary Care

From Executive Perk to Employee Retention Strategy: Why Concierge Medicine and/or Direct Primary Care Is Now a Business Essential

Beyond Analytics: How Sellers Dorsey is Hard-Coding Value into Medicaid Policy [Video]

Healthcare Moves: A Monthly Summary of Hires, Exits and Layoffs

Will Tennessee’s PBM Bill Face the Same Fate as Arkansas’ Law?

MedCity FemFwd: Inside Partum Health’s Partnership with UChicago Medicine