Deepak Sirdeshmukh

Deepak Sirdeshmukh, MS, Ph.D., is Co-founder and CEO of Sensal Health, offering IoT and AI-based solutions helping clinical research organizations, pharma companies, and healthcare providers monitor and improve patient compliance to complex medication regimens. Deepak holds an MS in Pharmaceutical Administration and a PhD in Marketing (Consumer Behavior) from The Ohio State University. His research has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, the Journal of Consumer Psychology, Academy of Management Journal, Journal of the American Academy of Dermatology, and other peer-reviewed journals. He writes for STAT, MedCity News, and Pharmaceutical Executive, and publishes on patient trust at Psychology Today. Deepak speaks on consumer and patient trust, behavioral change, pragmatic innovation and resilient value propositions.

Posts by Deepak Sirdeshmukh