Rethinking Where Patient Recruitment Begins
The patients are there. Our recruitment models just aren’t reaching them. Digital patient recruitment is proving to be not just an alternative, but an even more effective approach.
Suzanne Harris</a> is a patient advocate and Senior Vice President of Marketing & Communications at <a href=https://medcitynews.com/author/sharris/"http://subjectwell.com/">SubjectWell. SubjectWell challenges sponsors, CROs and sites to rethink patient recruitment by providing the most patient-centric solutions that address the greatest challenges in clinical development." />
The patients are there. Our recruitment models just aren’t reaching them. Digital patient recruitment is proving to be not just an alternative, but an even more effective approach.
When was the last time you asked a patient to contribute to trial design? Have you ever asked a patient to contribute to a protocol? Patient-centricity benefits the entire healthcare ecosystem.