Colon cancer has long been considered a disease that comes with old age. However, the trend line of disease has been moving in the wrong direction for years, in a population we long assumed wasn’t at risk. And while researchers continue to investigate the why, there’s a parallel conversation we aren’t having nearly enough. One that has nothing to do with science, and everything to do with operations.

The post The Cancer Crisis We Can See Coming And Have the Tools to Change appeared first on MedCity News.

Direct-to-patient (DTP) models create a continuous loop of value, connecting seamless patient and provider experience with the strategic power of branding and data.

The post The Brand-Driven Flywheel: Igniting Growth Through a Simple Patient Experience appeared first on MedCity News.

The patient’s voice should be an entry point and not a barrier to better compliance and health outcomes. A nurse practitioner outlines a protocol for a frank exam-room exchange that sustains cultural humility.

The post Trust Before Triage: Why I Let the Patient Help Write the Agenda appeared first on MedCity News.

Patients want to explore more holistic options and are becoming more educated and interested in their own health. However, this trend of growing trust in unchecked online health advice often introduces more risk to patients than help.

The post Why GI Providers Should Care About That “Health Hack” appeared first on MedCity News.

Here are four perspectives from providers, patients, life science executives and healthcare technologists about ways to boost trust at a time of rapid AI deployments.

The post How to Boost Trust in Tech? 4 Perspectives from SXSW appeared first on MedCity News.

The introduction of consumer-facing health AI should be understood less as a clinical breakthrough and more as a cultural one. Patients now expect their health information to be as accessible and navigable as their banking or travel data. That expectation will reshape how health systems design digital experiences and how vendors think about patient engagement.

The post ChatGPT Health Exposes the Hard Truth About AI in Healthcare appeared first on MedCity News.

We need an agentic layer capable of fetching a longitudinal medical record and translating that static clinical intent into a daily, living context.

The post The “Third Way” for Digital Health Engagement appeared first on MedCity News.

When healthcare delivery strategies shifted to the home out of necessity during the pandemic, healthcare consumers began to question the value of navigating the old system, one that requires time off work, transportation, childcare, and long waits just to have basic needs met.

The post Healthcare At Your Door Is Now The Expectation. There’s No Going Back appeared first on MedCity News.

This disconnect has become one of the defining operational challenges facing Medicaid plans. What was once considered an under-the-radar risk is no longer subtle. It is now actively shaping plan performance, provider behavior, and financial outcomes across Medicaid systems.

The post HR1 Is Stress Testing Medicaid Performance Metrics and Exposing a Failure in Engagement appeared first on MedCity News.

The opportunity ahead is significant. Humanized AI can close the gaps that lead to disengagement, improve outcomes through proactive communication, and give providers the bandwidth to focus where they’re needed most.

The post Humanized AI: No Longer Optional for Digital Patient Engagement appeared first on MedCity News.

It reduced cravings, dulled alcohol’s “buzz,” and carried no risk of addiction. By every measure, naltrexone should have immediately become a major triumph. Instead, it flopped because the institutions charged with treating addiction refused to use it. Now considered a gold standard, it survived because patients and communities kept it alive.

The post The Pill Patients Saved appeared first on MedCity News.

Programs that combine personal outreach with smart use of technology close more care gaps, improve quality measures, build member loyalty and improve retention.

The post Personal Touch Drives More Meaningful Member Engagement than Tech-Only appeared first on MedCity News.

Here are some practical strategies to build programs that address these challenges and ultimately achieve real, lasting improvement and patient success.

The post Key Components for Intensive Outpatient Program Retention appeared first on MedCity News.

Patients live in the real world, where jobs are lost, stress piles up, caregiving duties overwhelm, and side effects make a condition feel worse than the cure. These complexities require more than outreach. They require understanding.

The post Medication Adherence Isn’t a Checkbox. It’s a behavior. Let’s Treat It That Way. appeared first on MedCity News.

Moving forward, healthcare providers should expect that personalization is a prerequisite for outstanding patient care. Like in other sectors, it will be a critical component that separates market leaders from those left behind.

The post How to Scale Patient Empathy in an Overburdened Healthcare System appeared first on MedCity News.

By empowering patients to take part in their own care, we can expand capacity, improve outcomes, and make the system more sustainable.

The post Scaling Healthcare Starts at Home: The Case for Self-Treatment appeared first on MedCity News.

New research shows that while health systems are pouring money into AI tools, most are still struggling to use the technology to meaningfully engage patients. Moving beyond generic outreach to “N-of-1 personalization” could be key to closing engagement gaps and improving patient outcomes at scale, said Amy Bucher, chief behavioral officer at Lirio.

The post Why AI Is Falling Short on Patient Engagement at Hospitals appeared first on MedCity News.

Healthcare’s next frontier isn’t policy reform or payment reform. It’s experience reform — reimagining every touchpoint between members, providers, and plans through the lens of design and empathy.

The post If People Can Use TikTok, Why Can’t They Use Healthcare? appeared first on MedCity News.

It’s a truth that many healthcare communicators overlook: the mental health crisis spans generations, yet the way people engage with mental health content is deeply shaped by age, experience and culture. 

The post Four Generations, One Conversation: Bridging the Mental Health Messaging Gap appeared first on MedCity News.

Outpatient facilities and microhospitals improve care access, but as patients receive care across more places, data becomes more fragmented, requiring an adapted approach to non-interventional research

The post Bridging Healthcare’s Data Gaps as Care Expands Beyond Traditional Settings appeared first on MedCity News.

As healthcare embraces value-based care, data-driven, targeted patient outreach helps close gaps in care that impact performance.

The post Boosting Patient/Member Engagement For Value-based Performance: Why Leaning Into Technology Matters More Than Ever appeared first on MedCity News.

Sutter Health is rolling out Hyro’s AI agents, which give patients 24/7 support for things like scheduling, prescription refills and billing questions. These agents aim to make routine healthcare interactions faster and easier, while also freeing up staff to handle more complex cases and providing data insights to improve the overall patient experience.

The post How Sutter Health Uses AI Agents to Handle Patients’ Scheduling, Refills & Billing Questions appeared first on MedCity News.

For healthcare leaders, actionable SDOH insights are key to advancing equity and improving patient outcomes. By investing in comprehensive engagement strategies and leveraging technology, the healthcare industry can build trust, address barriers to care, and ensure that no patient falls through the cracks.

The post Putting SDOH Data to Work for Systems and Patients appeared first on MedCity News.

Cybersecurity is no longer a function managed in the IT department’s back office. It’s a front-line brand issue, with real implications for patient satisfaction and loyalty. That means providers need to rethink how they talk about security. It’s no longer enough to be secure; you must communicate security clearly.

The post Why Cybersecurity Is Now Central to the Patient Experience appeared first on MedCity News.

Digital health engagement app Wellth raised $36 million in Series C funding to expand its “daily care motivation platform,” which uses small financial incentives and dopamine-driven nudges to keep patients engaged in healthy behaviors.

The post Could Small Cash Prizes Motivate People to Be Healthier? Investors Say Yes appeared first on MedCity News.

By unlocking the benefits of AI in healthcare, the industry can stabilize the unbalanced supply and demand caused by limited resources and aging global populations.

The post Bridging the Gap: AI Agents Address Healthcare’s Supply and Demand Challenges appeared first on MedCity News.

As manufacturers play an active role in the patients’ healthcare journey, the boundaries between manufacturers and healthcare providers/payers are becoming increasingly blurry.

The post It Is Time For The Life Sciences Industry To Rethink Its Relationship with HIPAA appeared first on MedCity News.

Healthcare is evolving; the way we communicate about it should evolve too. Access alone is not enough. For digital tools and health interventions to make a real impact, people need to feel connected, motivated, and supported over time.

The post Why Healthcare Needs Product Marketers: Bridging the Gap Between Access and Sustained Engagement appeared first on MedCity News.

The promise of current and future technologies is encouraging – and it further underscores the importance of building the right support systems to help patients navigate the system and access the appropriate care at the right time and place.

The post Better Navigation is Key to Improving Behavioral Health Access and Outcomes appeared first on MedCity News.

[Sponsored] Patient engagement is a clinical necessity in behavioral healthcare. Mental health treatment requires long-term commitment, consistent communication and deep trust between providers and patients.

The post The Top Patient Engagement Tools for Behavioral Health Organizations appeared first on MedCity News.