[Sponsored] A new eBook, sponsored by PurpleLab, examines how a significant number of patients with non-small cell lung cancer miss out on optimal care due to gaps in biomarker testing, socioeconomic barriers, incomplete patient journey data, and what can be done to change that.

The post How Real-World Data Is Reshaping the NSCLC Patient Journey appeared first on MedCity News.

[Sponsored] A new eBook published by MedCity News for PurpleLab highlights how RWD and SDOH can lead to more inclusive clinical trials and drugs that improve the quality of life for larger, diverse patient populations not only for NSCLC, but other conditions as well.

The post Using Real World Data from the Patient Experience to Improve Drug Development appeared first on MedCity News.

Now is the time to build a system where every pregnant person, regardless of zip code, ethnicity, or insurance status, can access the level of care their pregnancy demands.

The post The U.S. Keeps Failing the March of Dimes Report Card. Here’s One Gap We Can Close Right Now appeared first on MedCity News.

Healthcare cannot achieve its goals for quality, equity, and value without breaking down the persistent barriers that keep critical information siloed across sectors. 

The post The Next Frontier of Interoperability: Additional Clinical Data Sources – Dentistry, Devices, Social Care, and More appeared first on MedCity News.

Programs that combine personal outreach with smart use of technology close more care gaps, improve quality measures, build member loyalty and improve retention.

The post Personal Touch Drives More Meaningful Member Engagement than Tech-Only appeared first on MedCity News.

There is no question the pressures are heavy, but there is also an opportunity for organizations to rethink how they deliver care, how they support the people they serve, and how they invest limited resources.

The post 2026 Healthcare Outlook: A Year of Unprecedented Disruption appeared first on MedCity News.

Just as health plans have learned to identify and intervene early with chronic conditions like diabetes or heart disease, they can and should do the same for housing and other health-related social needs.

The post Housing is the Next Frontier in Proactive Care. Here’s How Health Plans Can Help appeared first on MedCity News.

We can and must do better to make sure our smart new tools actually do see the individual – by making them as transparent, unbiased, and compassionate as the caregivers we would want for our own families.

The post AI Decides Who Gets Care: Algorithmic Bias in Post-Acute Care Decisions appeared first on MedCity News.

The shortfalls that accompany this technology gap touch everything from continuity of care and outcomes to the patient experience.

The post Mind The Gaps: Closing the Digital Divide to Improve Behavioral Healthcare appeared first on MedCity News.

Network inaccuracy isn’t an inconvenience – it’s a public health crisis.

The post The Hidden Data Errors Delay Healthcare for Millions of Americans appeared first on MedCity News.

Here are some key insights to help unlock the viability of PDTs to address unmet needs throughout the healthcare ecosystem — for patients and providers alike — and how to take meaningful steps to improve the health experience.

The post When Healthcare Meets People Where They Are: How PDTs Are Reshaping Mental Health Treatment appeared first on MedCity News.

Improving no-show rates is not just about perfecting our reminders — it’s about redesigning the member experience from the ground up and creating systems that reflect and accommodate the realities of members’ lives.

The post Turning Missed Appointments into Meaningful Member Action appeared first on MedCity News.

For AI to truly revolutionize healthcare, it must understand the social, environmental, and emotional context that influences health outcomes in order to make interventions more targeted and effective. AI can only achieve this degree of understanding if it is fed novel data that reflects the human experience – data that is currently generated by tech-enabled services.

The post The Hidden Power of Tech-Enabled Healthcare Services: Fueling the Next Wave of Healthcare AI appeared first on MedCity News.

For healthcare leaders, actionable SDOH insights are key to advancing equity and improving patient outcomes. By investing in comprehensive engagement strategies and leveraging technology, the healthcare industry can build trust, address barriers to care, and ensure that no patient falls through the cracks.

The post Putting SDOH Data to Work for Systems and Patients appeared first on MedCity News.

[Sponsored] Using RWD to understand SDOH factors faced by patients with non-small cell lung cancer paves the way for improving health equity and more effective treatments for more people.

The post The Role of RWD in Revolutionizing Clinical Trial Design appeared first on MedCity News.

[Sponsored] For non small cell lung cancer patients, a zip code can mean the difference between diagnosis time and treatment options.

The post SDOH in Oncology: Mapping Out How Zip Code Can Affect Care Is a Critical Step to Improving Outcomes appeared first on MedCity News.

Interoperability offers the potential to improve the quality of care by providing more comprehensive, accurate health information to doctors and other providers, to patients and their caregivers, as well as to healthcare payers, and others with a valid need.

The post How Improved Interoperability Drives Greater Health Equity appeared first on MedCity News.

To prevent further harm and ensure families aren’t left behind again, we must use data more proactively — not only to close gaps in coverage but also to support accountability in how care continuity is managed.

The post Can Data Help Build Healthcare’s Equitable Future? appeared first on MedCity News.

[Sponsored] This article is part of a series on eliminating blind spots in the patient journey by leveraging real-world data.

The post Using RWD, SDoH and Patient Mapping to Eliminate Blind Spots from the Patient Journey appeared first on MedCity News.

If we gut school-based care, we’re not only closing doors, we’re also deepening the racial and economic inequities that already shape our mental health system. We can’t claim to care about equity in healthcare if we’re willing to strip care from the very places that reach the kids who need it most.

The post The Dire Cost Of Medicaid Cuts To Kids’ Mental Health appeared first on MedCity News.

HPV self-collection testing empowers more people to participate in their own care, fostering autonomy and helping to bridge long-standing gaps in access to screenings for all populations.

The post Empowering Prevention: The Present and Future of Cervical Cancer Screening appeared first on MedCity News.

Let’s be honest. Clinicians are taught to reduce unnecessary care. But there’s a razor-thin line between avoiding unnecessary tests and failing to believe a patient’s symptoms.

The post When Listening Could Save a Life: The Human Cost of Medical Gaslighting appeared first on MedCity News.

[Sponsored] A new report from ProgenyHealth highlights the importance of taking a multipronged approach to identifying and managing risk factors for maternal health and taking steps to reduce the risks of premature births.

The post Using Case Management to Improve Maternal Health Outcomes appeared first on MedCity News.

We can’t ignore what AI makes possible: faster diagnoses, smarter workflows, better use of limited resources, and more personalized care at scale. If we get this right, we can build a system that works better for everyone, not just the few who can afford concierge care or live near major medical centers.

The post AI Won’t Fix American Healthcare on Its Own, But It Can Help Us Close the Gap appeared first on MedCity News.

Modern technology with AI at its center is creating unique opportunities to approach healthcare challenges in ways that weren’t possible just a few years back.

The post How Technology Is Personalizing Healthcare in 2025 appeared first on MedCity News.

[Sponsored] A one-size fits most approach to clinical trial recruitment is no longer effective. A webinar discussion emphasized the need for patient-level data to shape each phase of a drug’s lifecycle, from clinical development to market access.

The post How Can RWD Transform the Patient Journey? appeared first on MedCity News.

The combination of coverage awareness and care navigation powered by agentic AI has the potential to transform how older adults engage with the healthcare system.

The post The Age of Action: Seizing CMS’s Call to Reimagine Medicare appeared first on MedCity News.

This is a great opportunity to align your strategies with CMS’s evolving framework by refining care models to focus on impact, investing in digital capabilities that support data use, and continuing to build infrastructure that addresses disparities in care.

The post CMS’s Final Rule Impacting Star Ratings Puts Outcomes In Focus — Are Health Plans Ready to Take Action? appeared first on MedCity News.

While health plans may consider the additional costs, long-term savings from reduced complications and hospital admissions can offset these expenses. Not only that, but transportation benefits can reduce health disparities and improve patient and caregiver lives.

The post The Case for Patient Transportation Coverage for Health Plans appeared first on MedCity News.

As the safety-net landscape shifts and funding uncertainty grows, the path forward is clear. By investing in highly coordinated, data-informed care and aligning health plans, providers and communities around shared goals, we can build a system that reaches individuals with complex care needs, supports whole-person health initiatives and strengthens care across the board.

The post Connected Care, Shared Goals: Designing Whole-Person Care for Complex Patient Populations appeared first on MedCity News.