Presented by PurpleLab Coverage - MedCity News https://medcitynews.com/tag/presented-by-purplelab/ Healthcare technology news, life science current events Thu, 09 Apr 2026 02:50:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.5 How to Use Real-World Data to Improve Drug Development, Starting with the Patient Journey https://medcitynews.com/2026/04/how-to-use-real-world-data-to-improve-drug-development-starting-with-the-patient-journey/ https://medcitynews.com/2026/04/how-to-use-real-world-data-to-improve-drug-development-starting-with-the-patient-journey/#respond Thu, 09 Apr 2026 11:30:00 +0000 https://medcitynews.com/?p=146237

[Sponsored] A new eBook explores how using real world data from patients can help drug developers improve outcomes for non-small cell lung cancer and other patient populations.

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How Real-World Data Is Reshaping the NSCLC Patient Journey https://medcitynews.com/2026/03/how-real-world-data-is-reshaping-the-nsclc-patient-journey/ https://medcitynews.com/2026/03/how-real-world-data-is-reshaping-the-nsclc-patient-journey/#respond Fri, 27 Mar 2026 16:18:58 +0000 https://medcitynews.com/?p=145835

[Sponsored] A new eBook, sponsored by PurpleLab, examines how a significant number of patients with non-small cell lung cancer miss out on optimal care due to gaps in biomarker testing, socioeconomic barriers, incomplete patient journey data, and what can be done to change that.

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Using Real World Data from the Patient Experience to Improve Drug Development https://medcitynews.com/2026/03/using-real-world-data-from-the-patient-experience-to-improve-drug-development/ https://medcitynews.com/2026/03/using-real-world-data-from-the-patient-experience-to-improve-drug-development/#respond Thu, 05 Mar 2026 13:15:00 +0000 https://medcitynews.com/?p=145017 Using Real World Data from the Patient Experience to Improve Drug Development

[Sponsored] A new eBook published by MedCity News for PurpleLab highlights how RWD and SDOH can lead to more inclusive clinical trials and drugs that improve the quality of life for larger, diverse patient populations not only for NSCLC, but other conditions as well.

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The Role of RWD in Revolutionizing Clinical Trial Design https://medcitynews.com/2025/08/the-role-of-rwd-in-revolutionizing-clinical-trial-design/ https://medcitynews.com/2025/08/the-role-of-rwd-in-revolutionizing-clinical-trial-design/#respond Wed, 27 Aug 2025 11:30:00 +0000 https://medcitynews.com/?p=138669

[Sponsored] Using RWD to understand SDOH factors faced by patients with non-small cell lung cancer paves the way for improving health equity and more effective treatments for more people.

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SDOH in Oncology: Mapping Out How Zip Code Can Affect Care Is a Critical Step to Improving Outcomes https://medcitynews.com/2025/08/sdoh-in-oncology-mapping-out-how-zip-code-can-affect-care-is-a-critical-step-to-improving-outcomes/ https://medcitynews.com/2025/08/sdoh-in-oncology-mapping-out-how-zip-code-can-affect-care-is-a-critical-step-to-improving-outcomes/#respond Wed, 20 Aug 2025 11:30:00 +0000 https://medcitynews.com/?p=138566

[Sponsored] For non small cell lung cancer patients, a zip code can mean the difference between diagnosis time and treatment options.

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Using RWD, SDoH and Patient Mapping to Eliminate Blind Spots from the Patient Journey https://medcitynews.com/2025/08/using-rwd-sdoh-and-patient-mapping-to-eliminate-blind-spots-from-the-patient-journey/ https://medcitynews.com/2025/08/using-rwd-sdoh-and-patient-mapping-to-eliminate-blind-spots-from-the-patient-journey/#respond Wed, 13 Aug 2025 11:30:00 +0000 https://medcitynews.com/?p=137652

[Sponsored] This article is part of a series on eliminating blind spots in the patient journey by leveraging real-world data.

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How Can RWD Transform the Patient Journey? https://medcitynews.com/2025/06/how-can-rwd-transform-the-patient-journey/ https://medcitynews.com/2025/06/how-can-rwd-transform-the-patient-journey/#respond Wed, 04 Jun 2025 16:00:00 +0000 https://medcitynews.com/?p=137364

[Sponsored] A one-size fits most approach to clinical trial recruitment is no longer effective. A webinar discussion emphasized the need for patient-level data to shape each phase of a drug’s lifecycle, from clinical development to market access.

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Using RWD to Improve Clinical Trial Recruitment, Endpoints, and Inform Market Access Strategies https://medcitynews.com/2025/05/using-rwd-to-improve-clinical-trial-recruitment-endpoints-and-inform-market-access-strategies/ https://medcitynews.com/2025/05/using-rwd-to-improve-clinical-trial-recruitment-endpoints-and-inform-market-access-strategies/#respond Fri, 16 May 2025 11:30:00 +0000 https://medcitynews.com/?p=136875

[Sponsored] The webinar, sponsored by PurpleLab and scheduled for May 22, will explore how healthcare sector companies can leverage real world data (RWD) with a focus on lung cancer.

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The Future of Hospitals and Pharma Companies Will Depend on Strength of Healthcare Analytics Insights https://medcitynews.com/2024/10/the-future-of-hospitals-and-pharma-companies-will-depend-on-strength-of-healthcare-analytics-insights/ https://medcitynews.com/2024/10/the-future-of-hospitals-and-pharma-companies-will-depend-on-strength-of-healthcare-analytics-insights/#respond Tue, 15 Oct 2024 15:00:00 +0000 https://medcitynews.com/?p=130166

[Sponsored] PurpleLab® stands out from others in this sector by providing its data analytics services to several different groups of users across healthcare and pharma companies.

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