As patients take to social media, in all its ungated glory and promotion of misinformation, how can they be certain that what they are getting is accurate? What voices can they trust?

The post Patients are Turning to HCP Influencers in the Age of AI and Misinformation appeared first on MedCity News.

Patients want to explore more holistic options and are becoming more educated and interested in their own health. However, this trend of growing trust in unchecked online health advice often introduces more risk to patients than help.

The post Why GI Providers Should Care About That “Health Hack” appeared first on MedCity News.

Acing the interview requires embracing technology, understanding digital trends, and enhancing patient relationship strategies.

The post How Providers Can Successfully Navigate the Patient ‘Interview’ appeared first on MedCity News.

During a session at CES 2024, a Google exec shared several changes the company has made through YouTube to protect children and teens.

The post 5 Ways Google Is Protecting Kids’ Mental Health on YouTube appeared first on MedCity News.

WebMD Ignite — the company’s division that offers tech solutions to providers and health plans — teamed up with healthcare privacy platform Freshpaint. Through the partnership, WebMD Ignite is seeking to help its customers — which include organizations such as Providence, Trinity Health, Advocate Aurora, VillageMD and Centene — use web tracking technology to grow their businesses while staying clear of data privacy risks.

The post How WedMD Is Helping Providers Stay Compliant When Using Web Tracking Tools appeared first on MedCity News.

Gastroenterologist Dr. Austin Chiang has about a decade of experience as a physician influencer on social media. During a conference in Chicago, he encouraged more providers to share their expertise on social media. By having a presence on these platforms, healthcare professionals demonstrate their commitment to meeting patients where they are, he said.

The post Should More Doctors Be on TikTok? This One Says Yes appeared first on MedCity News.

Social media should play a bigger part in public health crisis planning, according to a recent analysis. The analysis explored the crucial role that Twitter and other social media platforms played when the app for Abbott’s FreeStyle Libre system crashed earlier this month in the U.K.

The post Recent Abbott Snafu Shines Spotlight on Social Media’s Role in Public Health Crisis Response appeared first on MedCity News.

PeerCapsule, a Phoenix-based company developing a collaboration platform for professional healthcare associations, recently received funding from AWS’ accelerator for early-stage startups led by founders from underrepresented groups. The startup will use the money to scale its platform and help build tools to enable faster clinical research.

The post Here’s how PeerCapsule is building a collaboration platform to jumpstart medical research appeared first on MedCity News.

[Sponsored] “Most Q&As are happening on Twitter. If you’re not doing social listening you’re losing fresh insights into things like disease states.” That was just one of the observations in a new report on how pharma and other life science companies are working with healthcare providers and adapting to improve the patient experience.

The post Medical education through Twitter? Pharma’s digital strategy for healthcare appeared first on MedCity News.

[Sponsored] “Most Q&As are happening on Twitter. If you’re not doing social listening you’re losing fresh insights into things like disease states.” That was just one of the observations in a new report on how pharma and other life science companies are working with healthcare providers and adapting to improve the patient experience.

The post Medical education through Twitter? Pharma’s digital strategy for healthcare providers appeared first on MedCity News.

Bots may have played a significant role in circulating misinformation during the Covid-19 pandemic, according to a study published in JAMA Internal Medicine. The study found that Facebook posts in groups most affected by bots were more than twice as likely to misstate the results of a study about masks or share conspiracies. 

The post Study: Bots amplified pandemic misinformation on social media  appeared first on MedCity News.

Our weekly cartoon shows people discovering the true value of social media during Covid-19.

The post Weekly Cartoon: Social media during social distancing appeared first on MedCity News.

In a letter addressed to the CEOs of Facebook, Pinterest, Amazon, Google, Youtube and Twitter, AMA executive vice president CEO James Madara wrote about the medical community’s concern about the spread of misinformation on vaccines.

The post AMA urges tech giants to combat misinformation about vaccines appeared first on MedCity News.

Who is more subject to the peer pressure to be perceived as happy, cool and thriving and who isn’t?  The variables that answer this question would probably tell us a lot about how to properly target mental health treatment for this population.

The post How can social media impact behavioral health of teens, young adults for better and for worse? appeared first on MedCity News.

At its F8 conference, the social media giant announced a new capability that enables users in India, Bangladesh and Pakistan to find nearby opportunities to donate blood.

The post Facebook stresses interest in blood donations with new feature appeared first on MedCity News.

How do the big five health insurers — Aetna, Anthem, Cigna, Humana and UnitedHealthcare — utilize social media? And which ones do the general public view in the most positive light?

The post Health insurers on social media: How five payers stack up appeared first on MedCity News.

The new WEGO Health Experts is meant to extend the Boston-based company’s reach beyond pharma and life sciences.

The post New WEGO Health Experts platform goes beyond company’s pharma base appeared first on MedCity News.

Gerald “Jerry” Matczak of Eli Lilly & Co. was a rare breed in the pharmaceutical world, someone who not only embraced social media, but also listened to activist patients.

The post Lilly social media guru Jerry Matczak, who actually listened to patients, dies appeared first on MedCity News.

@AltHHS describes itself as “Unofficial and unaffiliated resistance account by concerned scientists for humanity.”

The post HHS scientists get in on ‘rogue’ social media appeared first on MedCity News.

As the Affordable Care Act is coming under attack by the new Republican-controlled Congress and incoming Trump administration, Slavitt, acting administrator of CMS, isn’t being shy online.

The post Andy Slavitt is leaving CMS, but his tweets defending Obamacare aren’t going anywhere appeared first on MedCity News.

When he wasn’t taking part in high-powered panel at the StartUp Health Festival in San Francisco or getting a shout-out from President-elect Donald Trump during Trump’s Wednesday news conference, Dr. Toby Cosgrove was in serious damage-control mode back home.

The post Cosgrove’s busy week includes anti-vax column linked to Cleveland Clinic appeared first on MedCity News.

The campaign’s business objective is to put HealthSparq at the forefront of the patient engagement discussion and provide “a brand lift,” said Burt Rosen, vice president and chief marketing officer for the company.

The post HealthSparq seeks ‘idiotic’ stories with #WhatTheHealthCare campaign appeared first on MedCity News.

The post How BIDMC manages the good and bad of social media appeared first on MedCity News.

The average cost of recruiting a trial subject via the targeted Facebook ads was $35, 96 percent less than the $800-per-person average through other means for the Michael J. Fox Foundation study.

The post Targeted Facebook ads slash recruitment costs for Michael J. Fox Foundation appeared first on MedCity News.

The post How a health IT CEO shouldn’t behave on social media appeared first on MedCity News.

So what does that mean for healthcare? Probably not much in the near term, but there could be some interesting ideas coming in the future.

The post Microsoft to buy LinkedIn for $26.2B, healthcare wonders what the future holds appeared first on MedCity News.

The videos are not peer-reviewed before posting. Instead, GIBLIB is relying on the collective wisdom of physicians to determine which videos to prominently feature.

The post Crowdsourced surgical video library GIBLIB launches appeared first on MedCity News.

Texas Children’s Hospital’s 13 social media channels include six different Facebook pages, two Twitter accounts, plus YouTube, Instagram and Pinterest. Social Media Specialist Cara Lovan shares her strategy for dealing with both happy and angry people.

The post Hospital social media manager accentuates the positive, but doesn’t ignore the negative appeared first on MedCity News.

Among the charges was that Yorkville Endoscopy Medical Director Dr. Lawrence Cohen took a selfie with Rivers while she was under anesthesia.

The post Joan Rivers’ family settles malpractice case, vows to work for patient safety appeared first on MedCity News.

According to the report, from McKinsey & Co., Google and the Wharton School, one of every 20 Google searches today is for health information. That’s grown 15 percent a year since 2011.

The post McKinsey & Google: Pharma needs to seize social media opportunity appeared first on MedCity News.