Chip Parkinson, Author at MedCity News Healthcare technology news, life science current events Tue, 14 Apr 2026 13:31:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.5 The Brand-Driven Flywheel: Igniting Growth Through a Simple Patient Experience https://medcitynews.com/2026/04/the-brand-driven-flywheel-igniting-growth-through-a-simple-patient-experience/ https://medcitynews.com/2026/04/the-brand-driven-flywheel-igniting-growth-through-a-simple-patient-experience/#respond Fri, 24 Apr 2026 13:02:38 +0000 https://medcitynews.com/?p=145467 A mechanical hand with dots hovering over it and a pill showing AI and medicine

Direct-to-patient (DTP) models create a continuous loop of value, connecting seamless patient and provider experience with the strategic power of branding and data.

The post The Brand-Driven Flywheel: Igniting Growth Through a Simple Patient Experience appeared first on MedCity News.

]]> https://medcitynews.com/2026/04/the-brand-driven-flywheel-igniting-growth-through-a-simple-patient-experience/feed/ 0