Marketing’s Untapped Opportunity in the Medical Product Lifecycle
If marketing’s participation isn't already incorporated into a company's official product development process, they’re missing the boat.
Propel Software</a>. Formerly, as a Solution Architect and Program Manager at Stryker Corporation, he implemented and supported global PLM, QMS, and digitalization projects. Chuck has deep domain expertise on the development, compliance, and commercialization of medical device products, along with providing high-quality support in launching new products. Over 20 years of experience across senior positions in enterprise software solutions with companies such as Agile Software, Oracle, and PTC." />
If marketing’s participation isn't already incorporated into a company's official product development process, they’re missing the boat.
Medical device companies that leverage today’s technology to better share and track product and safety information will outpace rivals and gain a competitive edge. They will be the innovators that can solve problems faster and streamline their workflows for optimal efficiency.
Consumers are demanding the constant need for technology that is simple, connected and convenient, and medtech companies have had to accelerate to meet those needs. They are embracing these changing times and using it as an opportunity to innovate in three key areas.
Having a streamlined process to get customer feedback, adhere to regulations, and automate processes not only helps make sure a business delivers the best quality products, but also helps ensure that customers are satisfied.
From streamlining long-held manual processes to creating entirely new diagnostic devices, new tech is cropping up all over the medtech industry—resulting in a real-world impact on patients' quality of life.